Daryl Schmucker, CEO of the full service end-to-end digital marketing firm Noble Webworks, delivered a presentation at the Manatee Chamber of Commerce on the importance of ensuring that business websites are compliant with the standards and provisions of the Americans with Disabilities Act (ADA).
You’ve spent time and money developing your website so that it provides visitors with an impressive and engaging experience. And you may have also invested in search engine optimization (SEO) to help your business get found on Google, Bing, and other search engines. Obviously, these are critical pieces of the puzzle that drive your business forward, and help you stand out in a crowded, competitive marketplace.However, if you haven’t confirmed that your website is compliant with the American Disabilities Act, then you may find yourself on the receiving end of an angry complaint from a customer or group — or perhaps even threats of a lawsuit. If this could happen (or if it has happened already and you’re trying to figure out what’s going on), then keep reading — because this post could be one of the most important things you read all year.
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