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Social Proof: What it is, How it Works, and 7 Types to Use in Your Business

In more technical terms, social proof is an interesting psychological phenomenon in which people consciously and subconsciously conform to the actions and attitudes of members of their peer group, because they perceive them to be appropriate, correct and safe. In less technical and more down-to-earth terms, social proof is simply something that helps people to decide which businesses to trust — and just as importantly, which businesses not to trust.

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